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Fashion Valley at MODAPRIMA, the fashion showcase

  • 22 May
Fashion Valley at MODAPRIMA, the fashion showcase
This year, Modaprima, a trade fair for ready-to-wear apparel and accessories for both men and women, will see Fashion Valley as one of its participants. The fair will take place in Florence from May 24 till May 26, and will be the debut for the spring-summer 2014 collection.

At Stazione Leopolda, CNA and Confartigianato Prato, together with Prato’s Chamber of Commerce, will present a collective project which brings together seven companies from Prato, whose creations will be re-interpreted by a group of young designers at a stand within the fair.
The project Fashion Valley, which now has 40 members, will also be presented in the institutional space of the fair.

Modaprima is the trade fair of reference for the international fast-fashion market and for medium and large retailers, and displays around 150 collections. Last year the fair saw over 1,400 buyers, with 600 of them from nearly 50 foreign countries.


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